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Check out our website http://www.reframehealthlab.com/ Follow Dr. Mike for new videos! http://twitter.com/docmikeevans Dr. Mike Evans is founder of the Health Design Lab at the Li Ka Shing Knowledge Institute, an Associate Professor of Family Medicine and Public Health at the University of Toronto, and a staff physician at St. Michael's Hospital. This video was made possible by the Canadaptt Project (The Canadian Action Network for the Advancement, Dissemination and Adoption of Practice-informed Tobacco Treatment), Prinicpal Investigator Dr. peter Selby. Canadaptt was funded by Health Canada, Tobacco Control Programme. The views do not necessarily reflect those of Health Canada. Written and Narrated by Dr. Mike Evans Executive Producer, Dr. Mike Evans Illustrations by Liisa Sorsa Produced, Directed, and Photographed by Nick De Pencier Editor, David Schmidt Story/Graphic Facilitator, Disa Kauk Whiteboard Construction, James Vanderkleyn Production Assistant, Chris Niesing Script Consultant, Hilary Cousins ©2012 Michael Evans and Mercury Films Inc.